Wellen’s Competitive Analysis

Conducting in-depth app analysis to identify opportunities for enhancing Wellen’s platform

Wellen is a wellness startup that designs workout programs specifically for women with osteopenia and osteoporosis. During my internship, I was tasked with conducting a competitive analysis of leading fitness and wellness platforms. The goal was to explore onboarding flows, site interactions, and key features across the industry to find ways Wellen could elevate its own user experience.

DEMO/LIVE PROTOTYPE

ROLE

Solo UX Researcher

TIME

1 Month

TOOLS

Figma (Figjam)

PROBLEM

What problem am I trying to solve?

While Wellen already had several helpful features in place, there were still untapped opportunities to increase engagement, trust, and usability.

Questions I asked:

  • What are competitors doing well that Wellen could learn from?

  • How do they structure onboarding, highlight benefits, and build community?

  • What friction points or missed opportunities do they have that Wellen should avoid?

PROBLEM STATEMENT

“As a woman managing osteopenia, I find it frustrating when fitness apps don’t offer tailored programs or clear guidance for my condition, making it hard to stay motivated and confident in my workouts.”

REDESIGN GOALS

To focus my work and add intention

1

Create a clear, comprehensive, and easily scannable layout

 Mapped experiences of various apps to allow for quick pattern recognition and idea sharing.

2

Identify key UX strategies from competitors

Documented onboarding flows, interactive features, and content organization styles that work well—or don’t.

3

Inspire actionable ideas for Wellen’s product team

Presented learnings in a collaborative FigJam board for ongoing reference.

DESIGN PROCESS

Research & Organization

Started with a set of competitor platforms provided by the team, then expanded my scope by researching additional apps in two main categories:

  • Fitness (workout tracking, personalized programs)

  • Wellness (habit forming, mindfulness, community-based)

Sourced competitors from articles, app stores, and market reports to ensure I had a well-rounded list.

Gathering Insights

  • Took screenshots of onboarding flows and key pages

  • Traced clickable paths and user journeys with labeled arrows

  • Explored every interaction—from pop-ups to hover states

  • Highlighted standout UX features and weak points

  • Used sticky notes to leave clear, concise feedback next to visuals

Each app’s journey was mapped like a storyboard—button to screen to action—so the Wellen team could follow user paths at a glance.

RESULTS

The final FigJam board gave the team an intuitive, visual resource filled with actionable insights.

  • ✅ The CEO and designers said they referred back to my board even after my internship ended.

  • ✅ It helped Wellen benchmark their UX against major competitors.

  • ✅ It sparked internal discussions around onboarding improvements and feature opportunities.

TAKEAWAYS

Things that I learned

This project sharpened my skills in UX competitive analysis and visual storytelling. I learned how to distill complex user flows into clear, actionable insights and present research in a format that empowers product teams to ideate quickly.

Next Steps

If I continued on the project, I’d suggest conducting user interviews to validate our assumptions and mapping those findings to specific product recommendations for onboarding and engagement strategies.